Top 5 Fashion Games in Russia for Q3 2022: Unified Platform Performance

In the third quarter of 2022, the top 5 fashion games in Russia demonstrated varied performance metrics across weekly downloads, revenue, and active users. Here’s a detailed look at each app's performance.

Dream Wedding! saw a significant decline in weekly downloads, starting at approximately 276K in late June and dropping to around 33K by the end of September. The app's weekly active users mirrored this trend, decreasing from around 457K to approximately 121K over the same period.

Gacha Life experienced relatively stable weekly downloads, with numbers fluctuating between 41K and 60K. Weekly active users were also consistent, maintaining a range between approximately 442K and 559K. Weekly revenue for the app remained steady, with minor fluctuations, peaking at $26 in mid-September.

Lily Diary : Dress Up Game showed an initial increase in weekly downloads, reaching a peak of about 68K in early August but then declining to around 28K by the end of September. Active users followed a similar pattern, peaking at approximately 323K in early August and decreasing to around 176K by the end of the quarter. Weekly revenue saw modest fluctuations, peaking at $77 in mid-August.

Hair Tattoo: Barber Shop Game had a fluctuating download trend. Weekly downloads peaked at around 96K in mid-July but dropped significantly to approximately 2.8K by late August, before rising again to about 58K by the end of September. Weekly active users also showed significant fluctuations, peaking at around 261K at the end of September.

Fashion Battle - Catwalk Queen saw a sharp increase in weekly downloads, peaking at about 107K in early August, before gradually declining to around 19K by the end of September. Weekly active users followed a similar trend, peaking at approximately 181K in early August and falling to around 55K by the end of the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.